Our Story
It Started With One Breath.
It was one of those afternoons where the jet lag hits different. Somewhere between Bangkok's Yaowarat Road and the third temple of the day, a local handed us a small pink stick and said — "Here, try this."
One breath. Everything changed.
We'd never felt anything like it. Sharp, clean, instant. No pill, no caffeine, no app. Just a small herbal stick that cleared your head in seconds. We asked what it was. They laughed like it was the most obvious thing in the world.
"Poy-Sian. Everyone in Thailand uses it."
90 Years of Proof.
Poy-Sian wasn't new. It wasn't trending. It had been quietly trusted by working people across Asia since 1936 — nearly a century before wellness became an industry.
It started as a small traditional herbal shop in Yaowarat, Bangkok's Chinatown district, founded by our founder with a sharp eye for quality and an even sharper formula. Word spread the old-fashioned way — person to person, generation to generation.
By the second generation, the formula was refined into what became Thailand's most beloved nasal stick. Then came the iconic red 2-in-1 design in 1990 — engineered for portability and ease of use — replacing traditional balms and oils almost overnight.
Today, Poy-Sian is the #1 nasal stick brand in Thailand and one of the most recognized wellness brands across Asia. Every product is manufactured at Gold Mint Products Co., Ltd. in Bangkok — a GMP-certified facility operating under strict WHO quality and safety standards, fully approved by Thailand's Food and Drug Administration.
Nearly 90 years. Same commitment. Same formula. Zero shortcuts.
We Brought It Home.
We couldn't stop thinking about that first breath.
Back in the US, we looked for something similar. There was nothing. Energy drinks, caffeine pills, synthetic sprays — nothing with the same clean, natural kick. Nothing with 90 years of trust behind it.
So we went back to Thailand. Met the team at Poy-Sian. Learned the history. Understood the formula — Peppermint Oil, Menthol, Camphor Oil, Eucalyptus Oil, and Borneol — five natural ingredients that have worked together for nearly a century.
We didn't want to change it. We just wanted to bring it to people who needed it.
We partnered with Poy-Sian, kept every ingredient that matters, and built a brand worthy of the American spirit. We called it Buck Up! — because that's exactly what one breath does.
Built for the Ones Who Don't Slow Down.
Buck Up! isn't for everyone. It's for the people who show up early, stay late, and push through. The ones who don't have time for a crash and don't want to be dependent on a four-shot espresso just to function.
It's for the long-haul driver, the nurse on hour ten of a twelve-hour shift, the entrepreneur who skipped lunch again, the dad coaching Little League after a full day of work.
One breath. Back in the game.
What's Next.
We're launching our first batch in the US — and this is just the beginning. We're bringing a 90-year legend to a country that was built by people who never quit.
Join the club. Be first in line.
Sign up below for early access to the first batch.
Buck Up! is powered by Poy-Sian — manufactured by Gold Mint Products Co., Ltd., Bangkok, Thailand. GMP-certified. WHO-compliant. FDA-approved (Thailand).